Bill Gates was on the Jimmy Fallon Live show this past week. While there, he went all ‘meta’ on us.
When asked how he would like to promote his website, GatesLetter.com, Gates suggested a viral video. Asked what he had in mind, the show then fired up this “dance video” of Gates in various outfits and rapping (kinda) to a song (kinda).
GatesLetter dot com.
This is surely my favorite look for Gates.
By poking fun at the whole concept of creating a viral video to draw attention to something, Gates has successfully created a viral video. It’s a viral video about viral videos.
You’re so meta, Bill Gates.