Rumors have been flying for some time now, that the University of Arkansas is altering their iconic Razorback logo. Yesterday, on Arkansas’ official online store ArkansasRazorbacks.com a picture of a hat, with a front facing “Hog” on the back and new wording on the front, appeared briefly, before being taken down.
Sources from inside the athletic department, have confirmed to Lightly Buzzed that this new logo is legitimate. Lightly Buzzed has also learned that Jeff Long and his team are meeting with representatives from Nike, sometime between Thursday evening and Monday, in order to finalize details on the logo’s roll-out.
This picture was up only moments before officials at the University of Arkansas pulled it down. Thankfully the quick fingered folks over at Sporting Life Arkansas saw it, and grabbed the image.
An Arkansas rebranding has been hinted at for some time with Associate Athletic Director Mike Waddell cryptically tweeting about color “Pantone 202″ back in February. Arkansas currently uses “Pantone 200″ as their official shade of red. The logo above does appear to be Pantone 202.
These changes may seem insignificant to some but any rebranding of a school in the tradition minded SEC can be a treacherous thing. How will the Arkansas fans react to a new more modern Razorback logo?
What are your thoughts on the possible new logo for the Razorbacks? Let me know in the comments below.