The classic 1980s 90s and 2000s children’s TV show Reading Rainbow may be back after the Kickstarter campaign to revive the show reached its goal in under twelve hours. Reading Rainbow’s iconic star and executive producer LeVar Burton started the campaign with a $1,000,000 dollar goal.Burton hopes to bring the Reading Rainbow digital library to the web and into classrooms as well as launching a new version of Reading Rainbow.
Reading Rainbow originally aired on PBS until financial problems caused production to halt in 2005. The quick success of this Kickstarter campaign again shows how successful classic television shows with a devoted fanbase can be on the web. Reading Rainbow follows in the footsteps of the Veronica Mars Kickstarter that was similarly successful.
Check out the Reading Rainbow Kickstarter video:
Growing up in the 80’s I loved Reading Rainbow and I can honestly say that I went out and looked for books I saw on the show. There are a lot of kids shows out there that provide entertainment, but I can’t think of a show, other than maybe Sesame Street, that creates as much enthusiasm for learning as Reading Rainbow.
Kickstarter has been used to fund a lot of projects, it’s awesome to see it funding something that can make a positive change instead of just another movie or video game. Not that there’s anything wrong with people getting movies and video games funded, I’m all for that. It’s just nice to see the web rise to do something this good this fast.
I know that a lot of the success of this campaign is based off of sentimentality, we grew up with Reading Rainbow so we have a soft spot for it. I really do hope that part of it is also that we believe in it’s mission and want kids reading too though.
I certainly am excited about a new version of Reading Rainbow and I’m not ashamed to say I will probably go check out an episode or two.
Of course this isn’t the first time Reading Rainbow has had success on the web. This Reading Rainbow remix got over a million views on YouTube because it’s awesome, but you don’t have to take my word for it…
Are you excited to see Reading Rainbow return? What other classic TV shows would you like to see start a Kickstarter campaign? Let us know in the comments below.