With Dawn of the Planet of the Apes less than a month away, 20th Century Fox has been hitting the marketing trail pretty hard. Just last week, a new poster, depicting Caesar riding a horse and brandishing a machine gun was released. Now Fox has released a video, through MSN, showing what exactly happened between the time that Caesar led his apes across the Golden Gate Bridge in Rise of the Planet of the Apes, and the events of the new movie, Dawn of the Planet of the Apes.
As you can see, the deadly Simeon Flu has heralded the end of humanity as we know it, leaving room for the Apes to take over earth. The synopsis for Dawn of the Planet of the Apes is this:
A growing nation of genetically evolved apes led by Caesar is threatened by a band of human survivors of the devastating virus unleashed a decade earlier. They reach a fragile peace, but it proves short-lived, as both sides are brought to the brink of a war that will determine who will emerge as Earth’s dominant species.
Dawn of the Planet of the Apes, stars Andy Serkis, who is reprising the role of Caesar, Gary Oldman, Keri Russel, and Jason Clarke. Matt Reeves is directing, and the movie hits theaters on July 11, 2014.
Personally, I am a huge fan of this kind of “Viral” marketing, and quite frankly, I am surprised that more movies don’t do it. This is the perfect peek into the apocalyptic events that has caused humanity to become the “hunted” in a world where they were once the ultimate “Apex” predator.
The trailer does have a bit of a ’28 Days Later’ feel to it, with the montage of the world collapsing and the intense music, and I’m okay with that. I’m a sucker for post-apocalyptic-type movies, and was pleasantly surprised at how good “Rise” was. Even though “Rise” wasn’t post-apocalyptic, it did set up a scenario for the fall of humanity.
Are you excited for Dawn of the Planet of the Apes? Let me know in the comments section below.