Viral marketing for The Hunger Games: Mockingjay just keeps getting better, as an all new teaser trailer, featuring President Snow and a surprise guest has appeared on Thecapitol.pn.
This teaser falls in line with the propaganda style posters that were revealed last week. If you haven’t read the books, you might have questions as to why Peeta is standing next to President Snow in the video.
During the events of ‘The Hunger Games: Catching Fire’, Peeta and Katniss were separated when the rebels rescued Katniss, but left Peeta behind. Knowing that the rebels would use Katniss as a symbol of the rebellion, President Snow has Peeta brainwashed and used as a symbol for the Capitol.
Just who is this nefarious President Snow?
President Coriolanus Snow is the ruthless president of Panem. Although carrying the title of President, it is unknown if he was elected to the position democratically. Snow possesses complete power in Panem’s government and has proven to be a cruel and manipulative dictator.
President Snow has paper-white hair and thick lips that seem pulled across his face. It is said that his lips smell of blood and roses. In “Mockingjay” (the book), it is revealed that the smell of blood is due to mouth sores he got from one of the poisons that he used to kill people in his efforts to control Panem. He drank the poison in order to avoid suspicion, then took the antidote, but he could not be totally cured of the sores.
He also smells strongly of genetically enhanced roses. He always wears a white rose on his lapel to cover the scent of blood. The strong smell always seems to make Katniss gag. His eyes were that of a snake’s. His trademark sign is a single white rose.
I am a huge fan of viral marketing, and The Hunger Games has perfected its uses. Anytime a marketing campaign can make adults gets excited to go see a movie that is direct toward teenagers, then you know that the message has hit the mark.
I am also a huge fan of Donald Sutherland. His portrayal of such an evil character, like that of President Snow, is chilling to say the least. The Hunger Games: Mockingjay, is looking better and better, with each new trailer, and I will be in line to see it when it hits theaters in November.
What do you think of this new trailer? Are you a fan of viral marketing? Let me know, in the comments section below.